The top brass of a Los Angeles radio station told one of their popular program hosts if he wanted to keep people tuned-in, he should talk less and play more music. How did the chiefs know music was more important to listeners than talk? They learned it from the Arbitron® Portable People Meter, a cell phone-sized device that a selected group of consumers carry around with them to report their listening habits. Whether they are driving the car or lounging on the beach, the Arbitron meter tracks their preferences. Nice research tool.

​Imagine if you could use a customer care meter to gather information about the state of your marriage. Could you use the data to help you stay in love? 

In the last blogpost, Dennis wrote about how a golf game transformed our marriage, he described how my lost golf club, and an experience with a customer who had also lost a club, made him think about customer care. He wondered what it would be like if we applied customer service concepts to our marriage. In this post I will describe you how I reacted to the idea. 

Years ago, Mary Lou and I were playing golf together. We stopped our cart near a hole, and when Mary Lou reached for the chipping wedge in her bag, she discovered she had left it on a previous hole. She was fairly new to golf, so my first thought was to let her backtrack and look for the club so she would learn to manage her equipment. Little did I know at the time that this moment on a golf course would change our marriage forever.

Two common reasons people say they cheat on their marriage are: 1. They don't feel loved and: 2. They crave a taste of the excitement they felt when they first fell in love. So, what if the only person you ever want to cheat with--not on--was your partner? What would you give for that pleasure and peace of mind? How would it work?