The top brass of a Los Angeles radio station told one of their popular program hosts if he wanted to keep people tuned-in, he should talk less and play more music. How did the chiefs know music was more important to listeners than talk? They learned it from the Arbitron® Portable People Meter, a cell phone-sized device that a selected group of consumers carry around with them to report their listening habits. Whether they are driving the car or lounging on the beach, the Arbitron meter tracks their preferences. Nice research tool.
Imagine if you could use a customer care meter to gather information about the state of your marriage. Could you use the data to help you stay in love?