Category Archives for "Assessment"

How Does Your True Love Define Romance?

By Mary Lou Green | Assessment

People who feel unhappy in their marriages often gripe, “What happened to the romance we had when we were dating?” You can’t stay in love by showing your partner that some days they don’t matter. Marriages fail because caring fails. Caring for one another requires individual effort. It requires knowing your partner as well or better than you know yourself. You need to give your partner what they need, not what you think they need. Men and women can have different definitions of romance. Valentine’s Day is the perfect time for you to explore what romance means to your partner, and you can make every day a valentine by showing your partner how much you care for them.

Continue reading

How Well Is Your Marriage Doing, Really?

By Dennis Green | Assessment

The top brass of a Los Angeles radio station told one of their popular program hosts if he wanted to keep people tuned-in, he should talk less and play more music. How did the chiefs know music was more important to listeners than talk? They learned it from the Arbitron® Portable People Meter, a cell phone-sized device that a selected group of consumers carry around with them to report their listening habits. Whether they are driving the car or lounging on the beach, the Arbitron meter tracks their preferences. Nice research tool.

Imagine if you could use a customer care meter to gather information about the state of your marriage. Could you use the data to help you stay in love? 

Continue reading